1xBET Partners News

1xBet is building a sponsorship portfolio that reflects the scale and diversity of global sport. From clubs such as FC Barcelona and PSG to competitions including LaLiga and Serie A, the focus has been on partnerships with strong sporting relevance.

Paris Saint-Germain, an official partner of 1xBet, have defended their title and become France’s best team for the 14th time in their history.

The World Football Forum highlights a basic industry truth: betting is not shaped by odds alone, but by local patterns of trust, risk perception, digital habits, and the social meaning of sport.

The bout ended in a technical knockout in the third round at 3:17, securing Prates a place among the top contenders for the UFC welterweight title.

Paris Saint-Germain, an official partner of 1xBet, is one step away from a fifth league title in a row, but standing in the Parisians’ way are the Lens.

FC Barcelona have become Spanish champions for the second time in a row with a 2-0 victory in the crucial El Clásico against Real Madrid, securing the Catalans’ 29th league title

1xBet won in the Best Affiliate Program category at the SBC Awards Malta, held in St. Julian’s as part of the SBC Summit Malta exhibition.

In addition to engaging directly with visitors at the booth last week in St. Julian's, the 1xBet team took part in key panel discussions and workshops.

Bird joins next week's discussion as a recently appointed consultant to 1xBet, a move that reinforces the brand’s commitment to strengthening its global integrity and social responsibility initiatives.

At last week's event in Limassol, 1xBet managers discussed traffic conversion optimization and implementation of new cooperation models with the brand’s partners.

1xPartners members will have access to top-notch analytics and the most effective marketing tools, which will serve as the foundation for a high conversion rate of registrations into deposits.

Next week's exhibition will feature the SBC Awards ceremony honoring industry leaders. 1xBet has been nominated in two categories – Marketing Campaign and Sponsorship of the Year.

As the new 1xBet ambassador, Prates has expanded beyond his athletic career: this partnership is part of his conscious strategy to build a long-term personal brand.

1xBet will arrive at SBC Summit Malta, 28-30 April, with two award nominations and a key role on the conference floor, including panel appearances and its interactive booth experience.

The program named Chris Bird and Quirino Mancini as strategic consultants, reinforcing the brand’s commitment to responsible gaming, transparency, and evidence-based player protection.

At the event this week in Brazil, the famous athlete took selfies with event participants and signed autographs for everyone.