William Hill to sponsor Grand Slam of Darts

24 October 2011

(PRESS RELEASE) -- William Hill Sportsbook & Racebook, Britain's biggest bookmaker, has been confirmed as the title sponsor of the 2011 Grand Slam of Darts, which will be held at the Wolverhampton Civic Hall from November 12-20.

William Hill, who offer betting via mobile, online, telephone, and across their 2300 betting shops, will support the Sky Sports-televised nine-day extravaganza in Wolverhampton.

The William Hill Grand Slam of Darts will feature 32 players - including three-time winner Phil Taylor, reigning champion Scott Waites and World Champion Adrian Lewis - who initially compete in eight four-man groups before the top two in each proceed to the knockout last 16.

The tournament will culminate on Sunday November 20, with the semi-finals and final played across two sessions as players battle for the £100,000 first prize.

"We'd like to welcome William Hill as the new title sponsors of the 2011 Grand Slam of Darts and look forward to working with such a well-known and respected brand," said PDC Chairman Barry Hearn.

"This tournament brings together the greatest players in darts, who have qualified by virtue of their achievements in major tournaments over a two-year period, and in William Hill we have a sponsor whose stature reflects that.

William Hill Chief Marketing Officer Kristof Fahy said: "The William Hill Grand Slam of Darts is one of the most prestigious tournaments in the world of darts and it's a privilege to be able to put our name to such an event."

The William Hill Grand Slam of Darts will be the best-supported since the tournament was introduced in 2007, with more tickets already having been sold than in the whole of last year's event.

The field for the Grand Slam of Darts will see stars such as Taylor, Waites and Lewis joined by Premier League Darts champion Gary Anderson, UK Open winner James Wade and former World Champions Raymond van Barneveld, John Part, Mark Webster, Steve Beaton and Ted Hankey.

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