Ultimate Gaming to partner with Income Access

MONTREAL, Quebec -- (PRESS RELEASE) -- Ultimate Gaming (Fertitta Interactive), a real-money and social games provider and sister company to Las Vegas juggernaut Station Casinos, has partnered with Income Access, a digital marketing and affiliate software firm for the iGaming industry. The partnership will give Ultimate Gaming the chance to bolster the marketing of its unique gaming products with Income Access’s industry-leading software and marketing intelligence.

Ultimate Gaming, which was recently granted a Nevada Interactive Gaming license for their Ultimate Poker brand, will use the Income Access software solution to manage its affiliate and marketing campaigns, and manage multiple channels, brands, products and verticals from a single access point.

“We’re very happy about the chance to work with Income Access,” said Joe Versaci, Chief Marketing Officer at Ultimate Gaming. “Income Access’s software is renowned in the regulated gaming industry for its tracking capabilities, communication features and marketing tools, and this partnership provides real growth potential for our brand and the brands of our associated partners,” Versaci said.

“Income Access is very pleased to be working with Ultimate Gaming. With their management experience and association with fellow Fertitta-managed entity the Ultimate Fighting Championship®, we feel they are well positioned to become a leader in regulated real-money and social gaming,” said Income Access CMO Sarafina Wolde Gabriel.

“This partnership will be greatly beneficial to both companies,” she said.