Sport.guru launches affiliate program with Income Access

(PRESS RELEASE) -- SPORT.Guru, the Germany-facing daily fantasy sports (DFS) brand operated by zero seven gaming Limited, has launched an affiliate program with Income Access, Paysafe's marketing technology and services provider. The program will be managed by Income Access affiliate managers, who will use the company's software and the Income Access Network, iGaming's longest-serving independent affiliate network, to maximize customer acquisition.

Regulated by the Malta Gaming Authority, SPORT.Guru allows customers to compete in daylong fantasy sports contests for real-money prizes, based on different contest types and scheduled around real-life sporting events in Europe's top football leagues. The brand is one of the few DFS sites to include the German Bundesliga in its offering. In 2018, the brand plans to add a range of contests for North American sports leagues, including the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL), as well as Formula 1 racing.

SPORT.Guru is offering all new players a 100% match on their first deposit, as well as running a weekly freeroll with guaranteed prizes on English Premier League and Bundesliga contests from now until 13 March 2018.

Powered by the Income Access platform, winner of eGR's Affiliate Software B2B award four times since 2013, the program features a number of promotions for affiliates. For their first two months, affiliates will earn 40% revenue share and bespoke cost per acquisition (CPA) deals that are performance dependent. After the promotional period, commissions revert to revenue share of between 25% and 35% as well as standard CPA and hybrid deals.

The new program will be managed by Income Access' in-house affiliate management team, which has extensive experience of supporting the player acquisition of European sports betting brands via the affiliate channel. The SPORT.Guru program's integration with the Income Access Network will support affiliate recruitment and overall program growth by connecting it to a database of over 25,000 DFS and gaming affiliates.

Chris Kirschbaum, Digital Marketing Manager at SPORT.Guru, said, "We see Income Access, with its affiliate platform, network and management services, as a unique and global partner that will help daily fantasy sports succeed in European markets. We value our affiliates as much as our players, and are committed to making them feel like part of our family. We're honored to be industry pioneers in our chosen market and vertical, and encourage affiliates to join our groundbreaking DFS program."

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, "The daily fantasy sports vertical continues to diversify and enter new markets. We're excited to offer our affiliate marketing and technology support to an innovative brand like SPORT.Guru, with its core focus on Germany, an evolving market with significant growth and revenue potential for German and global DFS and sports betting affiliates."

For more information about the new affiliate program, please contact SPORT.Guru.