Mr Green launches behavior interventions

27 June 2019

(PRESS RELEASE) -- Customer satisfaction and personalization have been key factors while developing Green Gaming 2.0. The new features are designed as natural elements integrated into the gaming experience to increase risk awareness and support balanced gaming behavior.

“Our goal is a long-term relationship with our customers. After two years with the Green Gaming predictive tool, we see that our satisfaction index constantly increases at the same time as smarter and individual responsible gaming measures have been introduced. Customer satisfaction drives loyalty which is the best currency to measure our success,” says Patrick Jonker, CEO Mr Green, MD William Hill International.

After introducing the predictive Green Gaming tool in 2017, Mr Green takes the next step, launching new features such as behavior interventions and individual real-time push notifications to support balanced gaming. The automated communication is based on individual player data using machine learning and artificial intelligence.

The Green Gaming algorithm analyses the customer’s actual behavior and combines the individual player data with their own perception of how they play. With true insight, the player can balance their own gambling habits. Mr Green in turn can customize offers and communication depending of the individual risk behavior.

The tool has been developed together with Sustainable Interaction. Sustainable Interaction is a company based in Lund, Sweden, and specializes in developing digital products and diagnostic tools in the fields of responsible gaming and psycho-social health.

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