LadyLuck's launches TV advertising campaign

MONTREAL, Quebec -- (PRESS RELEASE) -- LadyLuck's has launched a TV advertising campaign promoting its mobile casino, and more specifically its highly-popular games, Filthy Rich, Pharaoh's Fortune and Poseidon's Kingdom.

The LadyLuck's TV ad spot will run on ITV2 and E4, between 9 p.m. and midnight for about a month. Players who see the spot are invited to text PLAY to 80266. At the end of the month, there will be a player prize draw for a Nintendo Wii.

The TV ad campaign makes for an ideal opportunity for affiliates to join one of Britain's leading affiliate programmes and promote LadyLuck's growing suite of mobile games including slots, blackjack, roulette and bingo.

"We're confident that our advertisement campaign will increase our visibility and branding, and that our Television Viewer Ratings (TVR's) should hit a TVR of 88," said Louise Middlemist, Head of New Customer Marketing at LadyLuck's. "Most importantly, this will attract new players and help affiliates, and their marketing endeavours."

LadyLuck's uses a white label version of the Income Access software, which allows them to manage their entire online business from one platform and measure the ROI of various marketing efforts, such as this one. In addition to providing affiliates with the leading tracking and reporting software, they also have both WAP and WEB marketing creative available.
To see the LadyLuck's TV ad campaign, visit their Web site.