Ladbrokes acquires Swedish partner

22 January 2007

SWEDEN – As reported by the Local: "Ladbrokes PLC has acquired Sponsio Ltd, its online betting and gaming partner in Sweden, Norway, Denmark and Finland, in a deal worth up to 40 million sterling (565 million kronor).

"The bookmaker said the acquisition is aimed at strengthening its position in the Nordic region, where per capita spending on gambling is among the highest in Europe.

"Ladbrokes will pay an initial 36 million sterling to acquire Sponsio, with an additional 4 million sterling due if future growth targets are achieved…"


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