Income Access upgrades affiliate marketing software

(PRESS RELEASE) -- Income Access, Paysafe Group’s marketing technology and services provider, has announced the integration of two new features on its award-winning affiliate marketing platform: single sign-on and a server-to-server event relay system. The upgrades will be officially unveiled at this week’s SiGMA 2019 conference in Malta, where Income Access will showcase the enhancements at stand B-11 from 27th-29th November.

SSO is designed to simplify affiliate navigation between programs to which they have access, while the S2S event relay provides affiliates and operators with near real-time tracking of player-generated install, registration and sales events across both web and mobile.

SSO, which has been rolled-out across all Income Access-powered affiliate programs, allows affiliates to seamlessly switch between accounts using a single set of credentials. To achieve this, user credentials are stored and then applied to enable navigation between linked sites. This significantly reduces the number of password resets due to forgotten credentials and permits users to access all affiliate programs associated to their account.

Income Access has also revealed newly designed affiliate and admin user login pages for SSO account access. Other benefits of SSO include upgrades to user login security standards as well as a simplified process for creating new administrative users via the ‘Invite New User’ function.

The updated S2S event relay system provides near real-time event tracking for affiliates equipped with an established endpoint to receive tagged events. Compatible with both web and mobile events, this functionality decreases the reaction time for optimising marketing campaigns. In addition to improved performance, efficiency and scalability, operators will also benefit from the opportunity to expand their partnerships with affiliates that require postback integration.

The launch of SSO and the S2S event relay on Income Access, winner of eGR’s 2019 B2B ‘Affiliate Software Supplier’ award, represents the company’s latest efforts to deliver a sophisticated, intuitive reporting and tracking solution to its affiliate and operator partners.

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “The launch of Income Access’ new single sign-on and server-to-server event tracking solution is an important step forward in the evolution of our product. By allowing affiliates to efficiently navigate between affiliate programs and make more informed marketing decisions through enhanced tracking capabilities, we’re helping them build more strategic relationships with their operator partners.”