Income Access to present at LAC 2013

MONTREAL, Quebec -- (PRESS RELEASE) -- Nicky Senyard, CEO of Income Access, a digital marketing and technology firm providing turnkey solutions for the iGaming, lottery and trading industries, will be speaking at the upcoming London Affiliate Conference (LAC).

Speaking on Day 2 of the conference (February 8, from 12:30-1:00 p.m., in Conference Room 1), Nicky’s presentation will focus on optimizing the player conversion process in affiliate marketing.

Titled "Breaking Points in the Player Conversion Process," the presentation will detail client conversion pitfalls, and the tools and techniques used to avoid and correct them.

Player acquisition and retention are fundamental to affiliate marketing objectives; this presentation will cover the importance of an optimized player journey with an understanding of how affiliates can mitigate potential breaking points. Geared primarily towards affiliates and operators, the presentation will provide relevant insight to anyone involved in acquisition marketing within the iGaming industry.

Nicky Senyard is president and CEO of Income Access. She founded the company on her philosophy to combine innovative solutions with long-term, profitable relationships. Under her guidance, Income Access has grown from an affiliate marketing company into an award-winning, full-service technology and digital marketing firm.

Nicky’s vision and business acumen have made her one of the most influential, respected and widely recognized leaders in the iGaming industry. Her leadership and determination have enabled Income Access to become a primary supplier of award-winning analytics and reporting, search engine marketing, social media and creative digital marketing strategies.

LAC 2013 is scheduled to take place at Old Billingsgate Market, London, England, from February 7-10. As the iGaming industry’s foremost networking event, LAC is the epicenter of industry news and happenings.

To learn more about Income Access and its services, visit stand 49 at LAC, or e-mail hello@incomeaccess.com.