Income Access nominated for IGA award

MONTREAL, Quebec -- (PRESS RELEASE) -- Income Access has been shortlisted for iGaming Software Supplier at the 2011 International Gaming Awards set to take place on January 24, 2011.

The category is open to gaming supplier companies that provide services to iGaming operators, which have shown originality, the ability to succeed in a highly competitive market and have offered services to clients that have helped increase profitability and have helped working environments become more productive.

"We're really very excited about this award because it recognises more than just an affiliate software provider," said Income Access CEO, Nicky Senyard. "Our software provides tracking and reporting, and it's also about building relationships, creating a bridge, between iGaming operators and affiliates. Our goal from the beginning has been about customising business solutions—for us, it's about responding to unique needs."

The Income Access affiliate marketing software provides unequalled transparency between operators and affiliates, allowing them to work together with trust and accuracy. As the preferred affiliate software supplier to some of the industry's biggest names as well as many new, up and coming brands, the broad appeal of the Income Access software is based on the ability to solve problems, increase profitability and up productivity and ROI. This combination has continued to drive the success of Income Access in a competitive industry.

"When we receive an initial inquiry from a potential client about our software solution, our first step is to evaluate their business needs to see how we can customise a solution," said Senyard. "A one-size-fits-all approach just doesn't work in the iGaming industry—it's a lot easier to service a need than it is to create a sale—and that's what I feel has been the key to the successful relationships we have built with our clients."

To allow businesses to reach out into multiple markets and regions, the Income Access software supports multiple currencies and languages, while allowing marketing partners to view statistics and creative tools by country/state. This provides crucial information on the sector that is generating the greatest return on investment. Integration is performed seamlessly, with an average integration time of four to six weeks.

The recipient of the iGaming Software Supplier award will be announced in January, at the Jumeirah Carlton Tower in London.