Income Access launches exclusive audit service for partner affiliate programs

MONTREAL, Quebec -- (PRESS RELEASE) -- Income Access, a leading supplier of marketing software and affiliate program management for the iGaming sphere, has launched a new Affiliate Program Audit service to guide partners as they strive to maximize ROI.

With over 11 years of experience in affiliate management, Income Access is uniquely positioned to provide in-depth audits and recommendations to optimize affiliate programs. Through the experience of working with close to 200 leading brands, the company has gained a holistic perspective of the iGaming industry. Leveraging their collective expertise, Income Access’s Affiliate Program Audit service affords operators the chance to gain an independent perspective on key opportunities, delivering strategic guidance on how to get the most from their program.

Operators are confronted with an ever-changing market landscape where saturation, legislation and strong competition have highlighted the need for strategic direction toward increasing ROI. Larger, more established programs are not exempt from these trends, with some seeing less than half of their affiliate database generating traffic, and sometimes fewer than a quarter referring new player registrations.

To address these challenges, operators are looking for methods to maximize affiliate performance through database optimization and a clear understanding of where to devote resources.

Nicky Senyard, CEO and founder of Income Access, states that program audits are central to making the most of these efforts. “The Affiliate Program Audit provides a strategic road map that will narrow focus and ensure that resources are optimally invested,” she says. “Having the right affiliates, knowing how to maximize your affiliate partnerships and creating database efficiencies are paramount to continued cost-effective long term growth.”

With the Income Access Affiliate Program Audit, partners will have access to a range of tools to help them make more informed decisions regarding resource allocation and strategy. These tools are comprised of a technical and marketing set-up audit, SWOT analysis, evaluation of program profitability, commission structure audit and recommendations for optimal affiliate segmentation.

The affiliate audit serves as a short-term, low-investment service that will allow iGaming brands to leverage the experience of an independent, credible evaluator who will assess the performance of their program and highlight key opportunities to help optimize their overall output.