FocalClick looks towards future with new site

30 July 2009

WILLEMSTAD, Curacao -- (PRESS RELEASE) -- Online gaming affiliate program FocalClick, is pleased to announce the launch of both a new website and a revamped affiliate program on August 1, 2009. FocalClick started operating in 2001 and was one of the Internet's first online gaming affiliate programs.

The new program features a range of improvements certain to attract poker and casino affiliates worldwide including the chance to earn commission based on net gaming revenue, instead of the volume of players referred.

"We believe the new model is much better for our affiliate partners. If you are lucky enough to refer a big player to us, you will receive commission based on that player's performance. You will continue to earn big revenues based on the player's activity and not on the number of players referred per month, It's a significant difference." explains Mark Morrow, FocalClick's Affiliate Director.

With the recent success their brands since moving to the Playtech network in December, has strengthened its team with the addition of new affiliate managers and implemented proactive changes to their affiliate Terms and Conditions. Previously, had a negative carryover policy only in the rarest of cases but - starting August 1 - the program has instituted a full 'no negative carryover' clause in its terms and conditions.

"With sign-up to depositor conversion rates of 52.6% at this year, combined with stronger than expected revenues, we have decided that it was time we revamped all of our content and give the website a complete makeover. Additionally we have increased our staff to include Patrick Gavin, former Affiliate Director of who now heads our casino affiliate department, David Paxson, formerly of MGM-Mirage and the Wynn Las Vegas to support our Russian speaking Affiliates, and Ulrike Markgraf, to support our growing German Affiliate business. Our goal is to give our affiliates the very best tools for the job, support and reward them for their hard work," Morrow added.

With the website re-launch, addition of new marketing tools, and positive changes to its affiliate program commission structure and terms and conditions, FocalClick continues to lead the online gaming affiliate industry as it did back in 2001.

You can see the new FocalClick website starting on August 1st by visiting

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