Fast Track enables fully agentic workflows for CRM

(PRESS RELEASE) -- Fast Track has enabled fully agentic workflows in Fast Track AI, iGaming’s first natural language platform for CRM. With this release, Fast Track cements itself as a fully AI-native platform.

Agentic workflows are a class of AI systems that moves beyond answering questions to acting on them. Rather than waiting for step-by-step instructions, an agent interprets a goal, plans the sequence of actions needed to achieve it, executes across multiple tools and data sources, and adapts as conditions change. The user sets the intent and reviews the outcome; the agent handles the work in between.

For iGaming operators, the practical change is significant. Building a CRM strategy has historically required a user to run the analysis, navigate the platform, configure triggers, segment players, draft communications and set up logic for multi-channel engagement. Agentic workflows let a user describe the goal in plain language and have the platform deliver the work end to end. What once required hours of manual interaction and team coordination now happens in a single conversation.

This marks the beginning of a new operating model for CRM. This will elevate the role of CRM to focus on the overall strategy and creative concepts whilst being able to rely on a fleet of agents to carry out the execution on their behalf.

Fast Track AI was first launched in September 2025. More than 70 percent of Fast Track's users adopted the natural language capabilities within the first three months, and now nearly all use it on a day-to-day basis.

"Our vision is to digitalize the iGaming industry and deliver the first self-learning engagement platform. We have seen strong traction with Fast Track AI since its release. Fast Track AI thrives in our ecosystem, where it combines the depth and granularity of real-time data, with its vertical focus on and knowledge of iGaming, the capabilities of the Singularity model, and the orchestration that sits at the heart of the platform. We look forward to the possibilities this opens up for our customers, and to transition our industry into agentic workflows together," says Simon Lidzén, Co-Founder and CEO of Fast Track.

Fast Track has a strong track record of innovation in iGaming: the first real-time CRM in 2018, the Singularity model that brought its users into the AI-era of personalization in 2021, AI-driven gamification through Rewards in 2024, and iGaming's first natural language platform for CRM in 2025. With this release, Fast Track now intends to lead the industry into fully agentic workflows.