Everest Casino, Casino Elegance launch loyalty program

9 March 2012

LONDON, England -- (PRESS RELEASE) -- Everest Gaming is proud to announce the recently launched loyalty program of its world class casino brands Everest Casino and Casino Elegance. Everest Casino’s players will enjoy the rewards of the VIP Crystal Club, and the players of Casino Elegance can make their way into the VIP Elegance Club. There’s no registration process or opting in. Everybody can become a VIP: Players simply earn Crystal Points each month to receive elite benefits. The higher a player advances within the club, the better rewards they will enjoy. It’s that easy.

Etienne Leroy, Director of Casino at Everest Gaming: “Transparency, simplicity, accessibility and fairness are the cornerstones we‘ve build our VIP program on. We’ve made sure that it is easy to understand, basing it on one criteria only: the number of Crystal Points players accrue. It is totally transparent with all details to be found on our websites Everest Casino & Casino Elegance without any complicated terms & conditions attached.

Developed with the assistance of the most excellent partner Shahar Attias, CEO of Hybrid Interaction, a leading iGaming consulting group on retention marketing, I’m confident to say that our VIP program is one of the best in the market and will raise the bar in the industry.”

The VIP clubs are accessible to all players – as soon as they earn 500 Crystal Points players are granted VIP status and start enjoying elite benefits such as exclusive promotions and bonuses, special VIP treatment and more.

Following the redesign of their popular websites and the launch of a generous and exciting promotion schedule, the VIP program is another key step in the complete renovation of the Everest Gaming suite of casino brands; and more is coming!

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