Comscore releases social media rankings for UK's gambling and lotteries

27 February 2023

(PRESS RELEASE) -- In January 2023 the Gambling & Lotteries industry in the United Kingdom reached an audience of 29 million people on Facebook, Twitter, and Instagram which generated 15.5 million actions cross-platform.

Comscore, Inc., a partner for planning, transacting, and evaluating media across platforms, today released the ranking of top social properties by engagement for the Gambling & Lotteries category in the U.K. based on January 2023 data.

From online betting and casino games to national lotteries and sports betting - Gambling & Lotteries are a significant part of the United Kingdom’s entertainment and leisure industry and despite any challenges, the industry remains popular and continues to grow, with many people enjoying the entertainment and excitement that it provides.

The ranking of the top 10 properties in Gambling & Lotteries in the U.K. in January 2023:

  • LiveScore: 13,211,629 Cross-Platform Actions with 4,212,946 followers
  • Paddy Power UK: 1,114,716 CPA with 2,457,191 followers
  • PokerStars UK: 185,528 CPA with 3,455,762 followers
  • bet365 UK: 191,041 CPA with 2,426,346 followers
  • Sky Bet UK: 151,739 CPA with 1,157,856 followers
  • William Hill UK: 103,937 CPA with 969,203 followers
  • Dream Team UK: 95,198 CPA with 3,613,671 followers
  • Andy’s Bet Club UK: 79,869 CPA with 625,727 followers
  • Bad Man Betting UK: 67,045 CPA with 404,513 followers
  • William Hill Vegas: 40,390 CPA with 83,146 followers

Cross-platform (CP) actions mean actions across the combined space of Facebook, Twitter & Instagram. Actions include reactions, shares, comments, retweets, favorites, and loves.

With Shareablee powered by Comscore, publishers can now enrich their digital audience insights with an understanding of their social media footprint to better define monetization strategies.

To review all the rankings, we produce for the U.K. market every month, please go to:

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