Cherry and Game Lounge launch first white label site

(PRESS RELEASE) -- SveaCasino.com – the first white label collaboration between Cherry and leading affiliate business Game Lounge – has gone live.

The new casino features a wide range of top class content from some of the world’s leading suppliers and will be targeting the Scandinavian market.

Cherry signed an agreement in January to acquire a controlling 51% stake in Game Lounge and SveaCasino.com is the first brand that the partners have launched together.

Following on from SveaCasino.com, it is expected that further new brands will be launched in the future.

Fredrik Burvall, CEO Cherry, commented: "We’re thrilled to be launching SveaCasino.com just two months after partnering with Game Lounge. Their knowledge of the affiliate and SEO sectors, combined with our flexible platform and experience in running online casinos, makes for a powerful combination and together we’re sure we can deliver exactly the type of casino that players want.”

Jonas Cederholm, CEO Game Lounge, added: “It’s great to get our first white label with Cherry off the ground and we’re very pleased with the end result. SveaCasino.com is a strong brand and we’re confident that the players will engage with it. Cherry has a fantastic platform, and we’ve been helping to drive traffic to casinos for a long time, so we’re the perfect match for launching new casinos like this.”