Boomerang Partners shortlisted in six categories at SBC Affiliate Leaders Awards 2025

(PRESS RELEASE) -- Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC - Affiliate Leaders Awards 2025. It is a celebration honoring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until 21 August.

Boomerang is aiming to win in the following categories:

- Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
- Affiliate Marketing Manager of the Year - Darina Sharban, Boomerang’s affiliate team lead
- Affiliate Program of the Year – Large - Boomerang Partners
- Best Affiliate Program - Boomerang Partners
- Social Media Campaign of the Year - Boomerang Partners
- Affiliate Leader of the Year

The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.

In 2024-2025, Boomerang achieved:

- x5 increase in profit in the online betting segment
- x2 increase in the online gambling segment revenue
- +120% growth in the number of partners
- +194% growth in sports traffic
- 6-fold increase in the number of online sports betting offers
- +6 new products added to the portfolio (now totaling over 17)
- 1.5-fold increase in the number of product users

Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.

Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until 21 August. The winners will be announced on 17 September at Lisbon’s iconic MEO Arena.