Boomerang Partners have successful SiGMA Europe 2024

(PRESS RELEASE) -- Boomerang Partners attracted great attention at SiGMA Europe 2024 with legendary AC Milan players Massimo Ambrosini and Serginho. The football stars support the company’s activities on the start day of the event. The AC Milan legends held an autograph and photo session and also personally presented gifts to the winners of the Boomerang raffle - balls with their autographs and the main prize - a trip to AC Milan’s home match in the 24/25 season.

The company engaged in almost 2000 attendees with daily giveaways for three event days. The affiliate team of Boomerang Partners had a productive conference. They conducted numerous meetings with both new and existing partners. These discussions led to essential agreements. They will further strengthen Boomerang’s position in sports affiliate marketing. In total, the Boomerang stand was visited by several thousands during the days of the event. Visitors were attracted not only by star guests but also by special offers for sports betting traffic.

In 2024, Boomerang’s betting segment surged 5x. This achievement is due to the success of the company’s strategic partnerships and products. Boomerang Partners’ flagship product, Boomerang Bet, became AC Milan’s Official Regional Betting Partner in 2024. In August, the company also partnered with Swiss and Juventus forward Alisha Lehmann. These partnerships emphasized the company’s focus on driving sports betting traffic.

Boomerang’s success at SiGMA Europe 2024 was further recognized with an award in the Best Player Engagement category.

SiGMA Europe 2024 was a success for Boomerang Partners. The company reinforced its leadership in sports affiliate marketing. It also reaffirmed its commitment to providing top-tier experiences for both partners and players.