Bodog Europe, Unica reach agreement

EGHAM, Surrey -- (PRESS RELEASE) -- Unica, an IBM Company and a recognised leader in marketing software solutions, today announced that Bodog Europe selected Unica's campaign management solution, to deliver more personalised and relevant communications.

Recently launched, Bodog Europe has seen incredible growth across the region, which has resulted in the organisation needing an advanced marketing solution. Unica provides Bodog Europe with deep expertise within interactive marketing.

Kris Marshall, Head of Business Intelligence, Bodog Europe. "The Bodog brand ethic has always been based around customer experience - the brand's longevity and success owes a great debt to consistently excellent customer service. As we further develop our European marketing roadmap, Unica enables us to expand relationships with existing users as well as acquire new ones—simply put, Unica will help us achieve interactive marketing success."

Chris Manton Jones SVP, Worldwide Sales & International General Manager, Unica: "We offer gaming and entertainment companies a skill set and expertise unmatched in the market, which is why leaders like Bodog turn to Unica. Our combination of solutions and services helps marketers across myriad industries improve overall user experience, resulting in trust and loyalty, and ultimately in increased sales."