888 Poker launches "pokercam"

24 February 2011

(PRESS RELEASE) -- 888, one of the world's most popular gaming entertainment companies, has launched a groundbreaking "pokercam" option for 888 Poker, innovating to again provide players with something that they have not experienced before.

The poker cam tables, powered by ooVoo, a leading video communication service provider with a best-in-class mobile video chat solution, will be available from the main lobby and will allow players to see their opponents while playing a Texas Hold'em Cash game.

The option builds on the strong social aspects of the 888 poker rooms, which already lead their way in the use of personalised avatars providing an immersive social experience in which players can interact together.

The addition of the "Teams Tournament" feature adds a further dimension to 888's social play. This innovative type of tournament gives players the option of joining a virtual team in a regular tournament format. However, in addition to the traditional prize-pool, players score points for their team, and a portion of the prize is allocated to all of the players that belong to the winning team. Players can group together to face off as rival football teams or cities, adding an emotional level to the play, with links to major social networking sites letting people know when like-minded people have joined a tournament.

As well as these innovations in the game play, the "late registration" option means that there is always a tournament to join, even at off-peak times. An improved lobby also gives a better user experience, and allows quick and easy entry to tables.

The new offer builds on the enormously successful launch of Poker 6 in June 2010, which overhauled the Poker platform and provided an intuitive usability that targeted the casual player. The platform also allowed players to play Poker in 3D.

Hili Shakked, Director of Poker Offering, 888holdings, said:

"Through the addition of video streams to our hugely successful Poker 6 we are offering an even more personal, inclusive, and social environment. On top of this, the chance to play as part of a team in the Team Tournaments, provides a competitive edge that allows players to meet and play with other like-minded people."

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