888.com renews sponsorship deal

20 August 2008

GIBRALTAR -- (PRESS RELEASE) -- 888.com, the world's number one online casino and poker room, has renewed its title sponsorship deal with La Liga's high flying Sevilla Football Club.

The sponsorship agreement, which starts with immediate effect, sees 888.com continue as the main sponsor of the club for the next three years and both parties will look to maximise the close working relationship they have forged over the last two seasons.

888.com offer secure global online gaming 24 hours a day and will be working with the club and the fans, via the official Seville website (www.sevillafc.es), and through numerous above and below the line marketing activities, to drive even more customers to their award winning, multi gaming website. 888.com are particularly keen to cross promote their new sports betting division - 888sport.com - to Sevilla and La Liga football supporters.

Matt Robinson, 888.com Vice President of Brand Marketing said, "We are delighted to continue as Sevilla FC's main sponsor. We see Sevilla as a highly ambitious team with great potential and are very proud to be sponsoring a club that has the same approach to business as 888.com - namely offering customers the very finest and most entertaining action available."

"The synergy between the companies will no doubt help both maximise the huge potential and expected growth into the next decade. We are sure that Sevilla FC can build on their recent successes, both at home and in Europe, in the next few years and we look forward to supporting them to even greater things in 2009 and beyond," Robinson added.

Robinson then went onto explain why 888.com decided to continue their headline sponsorship with Seville. "Games are our passion at 888.com, and we have always shown strong support for international sport with various team and event sponsorships. Sevilla provides us with an excellent platform from which to promote our business across Europe - particularly in Spain," said Robinson. "We intend to engage in a number of 'money can't buy' promotions for our customers in the next eighteen months, where they will have the opportunity to experience once in a lifetime opportunities that are just not usually available. Our Sevilla FC sponsorship will provide us with some excellent 'money can't buy' opportunities which we shall announce shortly in time for the new football season".

Jose Maria del Nido, President of Sevilla Football Club, said, "Sevilla Football Club is proud to be associated with 888.com and we thank them for their continued and generous support of our club; support which goes far beyond the considerable financial contribution they have made in recent years."

"We appreciate the belief and commitment that 888.com have shown towards Sevilla FC, which have helped us to develop into one of the best sides in Spain and one that regularly competes for the highest accolades in International football," continued Jose. "As a result of 888.com's continued support, Sevilla FC has been able to generate enough resources to create a more competitive team each season for the last three years collecting important European trophies (two Uefa Cups, one UEFA Super Cup) notable Champions League results (reached the quarter final stages) and National victories (Spanish Cup and Spanish Super Cup) in the process. These successes come as a great vindication and reward for 888.com who dared to back an emerging stock, and continue to support us today."

"Sevilla FC continues to grow and working alongside our sponsors, like 888.com. will enable us to grow even more and compete for even greater success in the next few years," stated Jose. "Sevilla FC has established itself at the very highest level of International football maintaining an institutional policy of cooperation, development and growth at all levels in conjunction with its main sponsors. We look forward to even further success for both Sevilla and 888.com in the next few years."

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