Betfair Partnerships

Betfair, one of the the world’s biggest and most innovative online betting companies, lets you earn substantial commissions by referring your players who are interested in a variety of gaming products: betting exchange, casino, poker and specialty games. The betting exchange allows your players to bet at odds set by each other rather than by a bookie, giving the sportsbetting experience an attractive twist. With Betfair Casino’s unique zero lounge your players will have access to select games that have zero house edge in order to help convert them to real-money play. On top of the unique and high-profile products, Betfair Affiliate Program offers a suite of marketing material and a dedicated affiliate management team.

iGaming Site Types Represented by Betfair Partnerships
Betting Exchange
Spread Betting
Physical Address:  Mailing Address:
Waterfront Building, Hammersmith Embankment
Winslow Road
London, London, City of, England W6 9HP
United Kingdom
 PO Box 34467
 London, England W6 9WS
 United Kingdom
Phone: +44 20-8834-8000
Fax: +44 20-8789-6510
Marketing:  Mr. Robert Coleman, Gaming Partnerships Executive
Mr. Tim Sherwood, International Sports Partnerships Executive
Mr. Graeme Hoyne, Partnerships Manager - Sports Acquisition
Mr. Mario Giraldo, International Sports Partnerships Manager
Mr. Harry Barber, Poker Affiliate Manager
Mr. Scott Lindsay, Games Affiliate Manager
Additional Information
Date Established: June, 2000


  • Activity Quota:Yes, the revenue share will be reduced to 5% if an account has three consecutive months without referring a minimum of one new depositing player. If revenue share is reduced due to inactivity, it will be restored to the prior rate if three new depositing players are subsequently referred.
  • Earnings Time Limited:Yes, the length of earnings from each referred player varies by product. Revenue share is earned for 5 years on betting exchange or multiples activity. There is no earnings time limit for fixed odds, arcade, games, poker, or casino activity.
  • Earnings Location Limited:Yes, affiliate earnings are based only on referrals from the following countries: Argentina, Australia, Brazil, Czech Republic, Croatia, Denmark, Estonia, Finland, Hungary, Ireland, Indonesia, Italy, Latvia, Lithuania, Malaysia, Montenegro, Netherlands, Poland, Portugal, Romania, Singapore, Spain, Slovakia, Sweden, and the United Kingdom. Referrals from other countries are excluded from affiliate earnings. Please check affiliate terms and conditions for most up to date list of countries.
  • Negative Carryover:No
  • Tracking Cookie Duration:45 days
  • Tracking Cookies Overwritten:Yes, latest referrer receives credit
>>Visit Betfair Partnerships Forum
Revenue share: 25%-35%
CPA upon request
A problem arose retrieving payment information about the GPWA sponsor. Please try again and if the problem persists, contact Casino City Press for assistance.
How They Pay
  • Bank Wire Transfer
  • EntroPay
  • Skrill
Software Platform
  • Blueprint Gaming
  • IGT
  • OpenBet
  • Playtech
  • Betgenius
  • Williams Interactive
  • Colossus Bets
  • NetEnt
  • Leander Games
  • Realistic Games
  • SG Gaming
  • Inspired Entertainment
  • Cayetano Gaming
  • Red Tiger Gaming
  • Core Gaming
  • Greentube
  • Bettorlogic
  • edict egaming
  • MetaQuotes
  • Ash Gaming
  • Endemol Shine
  • SG Digital
  • Big Time Gaming
  • GW Games
  • NextGen Gaming
  • Pragmatic Play
  • Relax Gaming
  • Play'n GO
  • Slingo
  • 1X2 Network
  • Eyecon
  • Hacksaw Gaming
  • Push Gaming
Recent Betfair Partnerships News
CreedRoomz partners with BetFair 27 Dec 2023
PA Betting Services renews its partnership with Flutter 9 Mar 2023
BtoBet appoints Freddie Browning as Vice President of Sales 10 Dec 2022
Betfair and Spotlight Sports Group extend agreement 4 Feb 2022
Paddy Power announced as ITV Racing headline sponsor 31 Dec 2020
Eight companies with Swedish license receive penalty fee 1 Jul 2019
Habanero appoints Carlos Carvajal as Service and Operations Manager 15 Jan 2019
Omnia Casino integrates Pay N Play 19 Sep 2018
New Jersey sports betting generates $3.5 million 12 Jul 2018
Haridas joins Authentic Gaming as Key Account Manager 9 Jul 2018
Bettorlogic launches bespoke World Cup Match Center 28 Jun 2018
Online casino revenue for New Jersey 13 Jun 2018
Betfair reaches agreement with Meadowlands and Tioga 11 Jun 2018
FanDuel acquired by Paddy Power Betfair 23 May 2018
Playtech Sports strengthens senior management team 8 Sep 2016
Berlin Affiliate Conference 2016 set to be largest ever 26 Aug 2016
OpenBet wins Sports Betting Supplier of the Year for sixth consecutive year 17 Jun 2015
Leander Games agrees to partnership with Betfair 11 Dec 2014
Ukash signs up Betfair 2 May 2014
Betfair partners with Income Access in New Jersey 24 Mar 2014

Recent Betfair Partnerships Tweets

@play6up okay yes that email is also valid. thanks

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@play6up these two email addresses are valid. the other two are not. thanks

@play6up Hi, what is your email address? I am looking at the inbox now and it's empty. Thanks

Trade Show Attendance

Berlin Affiliate Conference (BAC) 2015
22 Oct 2015 - 25 Oct 2015
Booth: C60

iGaming Super Show 2015
23 Jun 2015 - 26 Jun 2015

London Affiliate Conference (LAC) 2015
31 Jan 2015 - 3 Feb 2015

Barcelona Affiliate Conference (BAC) 2014
23 Oct 2014 - 26 Oct 2014
Booth: D38

London Affiliate Conference (LAC) 2013
7 Feb 2013 - 10 Feb 2013

London Affiliate Conference (LAC) 2012
26 Jan 2012 - 29 Jan 2012
Booth: 94

London Affiliate Conference (LAC) 2011
27 Jan 2011 - 30 Jan 2011

The iGaming Super Show 2010
25 May 2010 - 28 May 2010


See Financial Affiliate Program Information About Betfair Partnerships
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